Video of Justin’s Win at the 100 Lap Fall Classic Race at Hickory Motor Speedway – 9/28/13

Justin Bolton wins Fall Class 100 at Hickory Motor Speedway in the #15 Lee Faulk Racing Limited Late Model 9/28/2013.

Video taken by CANNON RACING VIDEOS, official videographer of Hickory Motor Speedway.  http://youtu.be/RvGyr9Io96Q

Justin Bolton Wins His First 100 Lap Race in the Fall Classic at Hickory Motor Speedway

Going into the weekend of this race was exciting because it was Justin’s first 100 lap race but also bittersweet because it was his last race of the 2013 season. Practice on Friday, 9/27, went very well. The car was fast and driving very smooth. The team felt very confident they had the winning combination of equipment, crew and driver to win the race. Saturday,

9/28, there were 28 Limited Late Models entered in the event. At the end of practice, Justin was 5th fastest. During qualifying each driver was given two timed laps and they took the fastest of the two. The second timed lap was the fastest for each driver. Justin qualified with a 15.480 and would line up p. 3 for the race.

The Fall Classic is the premier race at Hickory Motor Speedway for the Limited Late Models. This race on Sat., 9/28, would last 1 hour and 45 minutes and have an unbelievable 11 cautions. Justin started in p. 3 and had moved up to p. 2 by lap 5. On lap 20, Justin took over the lead and held on to the lead through lap 68. The #75 of Landon Huffman battled Justin side by side for a lap but Justin held on to the lead on the outside when the 11th caution flag flew. Starting as the leader for the longest remaining run of the race, the last 24 laps, Justin maintained the lead and crossed the finish line with a 2 car length lead over the 2nd place car.

For this race only being Justin’s 6th this season, he did phenomenal on every one of the 11 restarts during this marathon of a race. This season was nothing short of incredible. Justin’s first race ever in a Limited Late Model and he finished 6th. His second race and he records his first victory. Then he had two 4th place finishes and a 2nd place finish and this 2nd place finish was after a very long 7 weeks out of the car. This past Saturday was the perfect way to end the season, by winning his first ever 100 lap race.

Driving for Lee Faulk Racing this season, I know, Justin has learned so much. We cannot thank Lee Faulk, Michael Faulk, and all the crew members that work so hard at the track enough for always giving Justin a great car to drive. In all six races Justin competed in, he brought the car back without any damage.

Justin will continue with Lee Faulk Racing next season driving a Late Model. Currently, he will run a limited schedule of 5 races like we did this year. During the off season, we will be actively looking for businesses willing to utilize Justin as a valuable marketing and promotional tool. Racing is Justin’s passion and his career choice and he is willing to partner with businesses and make promoting companies and products part of his daily routine. If you would like more information, please contact Sherri Bolton at TurnLeft@AllianceRacing.netor Michael Faulk at Icon 25 Motorsports Marketing at Mike@Icontwentyfive.com. You can also support Justin by simply liking Justin Bolton Racing on Facebook and following Justin on Twitter @JustinBolton99.

Justin Bolton Wins the 100 Lap Fall Classic at Hickory Motor Speedway

Fall Classic Win at Hickory Motor Speedway

Saturday, 9/28, was the premier race for the Limited Late Models at Hickory Motor Speedway. Justin Bolton from Greensburg, PA ran a 5 race schedule this year with Lee Faulk Racing in his first season driving a Limited Late Model. The Fall Classic would be Justin’s first 100 lap race. There were 28 cars entered in the event. Justin Bolton qualified the #15 Lee Faulk Racing Limited Late Model in p. 3 with a 15.480. The race would last 1 hour and 45 minutes with 11 cautions. Justin took the lead at lap 20 and held on to the lead through lap 68. The #75 of Landon Huffman battled Justin side by side for a lap but Justin held on to the lead on the outside when the 11th caution flag flew. Starting as the leader for the longest remaining run of the race, the last 24 laps, Justin maintained the lead and crossed the finish line with a 2 car length lead over the 2nd place car. Along with this win, Justin had one other win at Hickory Motor Speedway in his second race running with Lee Faulk Racing back on June 8. He has one 6th place finish, two 4th place finishes and a 2nd place finish as well. What is most impressive is in five 35-lap races and this 100-lap event, Justin had no damage to the #15 Lee Faulk Racing Limited Late Model car. Justin Bolton is currently attending UNC in Charlotte, NC majoring in Mechanical Engineering with an emphasis in Motorsports. Racing is his career choice and he is actively looking for Marketing Partners for the 2014 season. Justin will continue with Lee Faulk Racing running a Late Model in 2014. To utilize Justin as a valuable marketing and promotional tool for your business please find our contact information below.

Contact: 
Icon 25 Motorsports Marketing / Michael Faulk Mike@Icontwentyfive.com
Alliance Racing / Sherri Bolton TurnLeft@AllianceRacing.net
http://www.justinbolton.com
http://www.leefaulkracing.com

Justin Brings Home A Strong 2nd Place Finish at Hickory Motor Speedway – 9/7/13

It had been 7 very long weeks since Justin’s last race at Hickory Motor Speedway. It did not keep Justin away from the track, though. August 16 Justin moved to NC to attend UNCC. Now living in NC, Justin is able to get to a race track every weekend whether it is to watch or whether it is to help out Lee Faulk Racing at Hickory Motor Speedway.

The weather was perfect and Justin was ready to be back in the #15 Limited Late Model.  Justin was here to go for another win.  Practice was great, the car felt good and Justin was back in the groove immediately upon jumping into the #15 car.

Saturday saw a good field of 15 Limited Late Model cars at Hickory Motor Speedway. This race was a double points race for the Limiteds due to a rain out a few weeks ago.

Saturday also brought some unwelcome conditions.  Tires were not as good as we would have liked, but Lee and Michael and the Lee Faulk Racing pit crew gave it 110% to get Justin a car in which he could compete.

Justin qualified with a 16.008 which put him lining up in position 4 for the race. The current points leaders at Hickory, Shane Lee and Landon Huffman, were also there for the win and not holding anything back starting in the 1st and 3rd positions. With double points on the line, this was an important race for these two drivers. It was just as important for Justin to run well as he only had funding for 5 regular season races this year.

The 35-lap feature started with the top 4 cars, Lee, Huffman, Bralley and Justin, breaking away from the rest of the field by a car length. Justin and Josh Bralley fought side by side for a few laps for the 3rd position. Once Justin took p. 3, he concentrated on running down Huffman for 2nd. The leader #00 Shane Lee cleared the first lap car. Right as Justin cleared the lap car and had caught up to 2nd place, the first yellow came out on lap 16.

First restart with Justin starting p. 3, would see Lee and Huffman battling side by side and Justin and Pierce side by side. By lap 18 Justin had held onto p. 3 and had caught up to Shane Lee. It was Huffman, Lee and Justin running single file with about a 3 car length lead on the rest of the field.

Lap 23 saw the second caution. Re-starting p. 3 it was a side by side battle with Shane Lee. Right as Justin was passing Lee for 2nd, there was another yellow flag. After a lengthy cleanup, the track would set the field with Justin in p. 3 for the re-start so Justin would need to battle again for the second spot.

Shane Lee and Justin battled hard again side by side. Justin claimed 2nd after about 4 1/2 laps but this had given Huffman a good 4 car length lead. Justin made up some ground on the leader in the closing laps but ran out of time before crossing the finish line in 2nd.

Justin did an amazing job, in only his 5th race in a Limited Late Model, keeping the car up front and battling with the points leaders at Hickory Motor Speedway.

Justin, like every driver that gets in a race car, wants the win. Justin also wants to be able to race with the best drivers when he enters a track. Lee Faulk Racing has made that possible this season by giving Justin a winning car capable of running up front each of these 5 races we were able to run this year.

Justin clearly gives it his all every time he gets in the #15 for Lee Faulk Racing, as you can see from the results:

            May 11            6th

            June 8              1st

            June 29            4th

            July 20             4th

            Sept. 7             2nd

Justin is consistent and had we been able to fund a full season, Justin would clearly be battling for a top spot in the points standings.

Justin is a talented driver who will be a successful marketing tool for any business that sees the importance of advertising to race fans. Justin’s next race is the Fall Classic 100 Lap Limited Late Model Race on 9/28/2013. This is a perfect opportunity for your business to try out advertising to race fans by placing your business name or website on the #15 Limited Late Model car starting at only $100.  Try it out; you just might find a perfect target audience for your business. Click here for more information.

Top 5 Finish at Hickory Motor Speedway on Saturday, June 29

On Friday, June 28, Justin ran some of his fastest times during practice and the team was feeling very confident for the race on Saturday. On Saturday, after the first practice run, the team worked extremely hard switching tires around to find the best balance for the car. Justin qualified 7th out of 17 cars. Once the race started, Justin pretty much settled into the 7th position holding onto a loose car. The top 7 cars did pull away from the field by at least 3 car lengths at one point. A wreck late in the race shuffled the cars in this top 7 group. Justin crossed the finish line in the 4th position.
At the track on Saturday, we received the tires for the race. For those of you unfamiliar with the rules for the Limited Late Models, the Limiteds run on used tires. Before practice, the driver pulls a number. This number is used as their qualifying order as well as for the set of 5 tires the driver receives for the race. Some races, the tires you draw are good; other times, not so good. On Saturday, our tires were not so good. In fact, one of the tires was blistered and was not useable. Lee Faulk Racing, however, is very proficient at measuring the tires and selecting the best position for each tire on the car.
A lot of people are asking us why we run the Limiteds with the fact they run on used tires and a lot of it has to do with the luck of the draw. The experience Justin is gaining is necessary in order to continue to advance his racing career. A driver must be able to handle the car on the track whether it is evil loose, too tight, has a tire going down, or has damage. A driver is not always going to have a perfect handling car. In fact, if you ask Justin he will tell you there is no such thing as a perfect-handling race car. You can always improve something. So is it frustrating when you get to the track and find out your tires are not the best? Of course it is. But it is also good to know that Justin is part of a team that can rally and come away with a solid finish at the end of the night. He definitely learned a lot on Saturday by having to drive such a loose-handling car. Justin’s next race is Saturday, July 20. He has one more scheduled after that on August 3. We are still actively looking for marketing partners to work together to promote products and businesses. Justin would very much like to race in the Fall Classic on 9/28/2013 at Hickory Motor Speedway. This is a 100-lap race for the Limited Late Models. If you would be interested in advertising your business and/or website for this race, please call Sherri at 724-516-6325 or email at TurnLeft@AllianceRacing.net.

Justin Wins at Hickory Motor Speedway – June 8, 2013

We traveled down south on Thursday, June 6. A tropical storm came through the area Thursday and Friday threatening to ruin the weekend. By Saturday, however, the weather cleared for the races.

During the two practice runs on Saturday, Justin was 4th fastest.

Justin went out second for qualifying. The car handled perfectly and Justin put down the fastest time. Be sure to view the video of Justin accepting the Pole Award

Justin led the field to the green flag. For 35 laps, Justin drove a perfect race. In only his second Limited Late Model race, Justin led all 35 laps to come away with the checkered flag. Watch a video of the race.

I think it was Clint Bowyer who said “Racing is 30% equipment + 30% crew + 30% driver + 10% luck.” We had all of that on Saturday for a perfect race weekend.

The Photos Page has all the pictures from the weekend.

If you would like to promote your business and/or website through Justin’s racing, please contact Sherri by phone at 724-516-6325 or by email at TurnLeft@AllianceRacing.net.

Put your business name in Victory Lane . Justin’s next race is scheduled for June 29 at Hickory Motor Speedway.

Justin Bolton Wins at Hickory Motor Speedway

Justin’s Debut Limited Late Model Race – May 11, 2013

Saturday, May 11, was Justin’s debut race in the Limited Late Model at Hickory Motor Speedway. The day started out hot and sunny. The drivers were able to get in two practice runs and qualifying before the rain came. The car felt good, and Justin qualified 8th out of 20 cars for the feature. After a 3 hour rain delay, Hickory Speedway was able to dry the track and the Limited Late Models were the first race of the night. It was a 35 lap feature. With no rubber down on the track and a light rain falling, the track was slick. There were two cautions within the first 15 laps with Justin able to make it through both. The last 20 laps were run under green. Justin ran p6 these laps. The top 6 cars had a good straight-away lead over the rest of the field. Justin tried to get past the 5th place car but wasn’t able to make the pass before coming up on a lap car and the checkered flag. It was a good solid run for the first race. Thank you to everyone at Lee Faulk Racing for their hard work at the track. Justin is looking forward to the next race on June 8. Photos have been added from the weekend.

There are a lot of spots available on the car for company names. Justin is still actively seeking partners to add at least 2 more races to this season. Please contact Sherri by email at TurnLeft@AllianceRacing.net for more information.

Marketing and Sponsor Information

Marketing through racing puts your name out there week after week among some of the most loyal fans in sports. Using a young up-and-coming driver such as Justin creates a large following.

For the 2013 racing season, Justin has committed to 5 races at Hickory Motor Speedway in NC, “The Birthplace of the NASCAR Stars.” Justin will start out racing a Limited Late Model car #15 before moving up to a Late Model fielded by Lee Faulk Racing in the NASCAR Whelen All-American Series. Lee Faulk Racing has been in the sport over 19 years with notable drivers such as Nelson Piquet, Jr and Max Papis, a Championship season in 2011 and recommendations from Emerson Fittipaldi.

Surrounding yourself with good people is essential to being successful in any endeavor.

We have:

• the talent in Justin as the driver
• the 19+ years of experience and good equipment from Lee Faulk Racing
• the experience and contacts within the sport from ICON25 Motorsports Marketing, a professional marketing company assisting Justin with sponsor business-2-business opportunities within the racing industry.

We need:

• Marketing partners to help fund an additional 10 races for the 2013 season.

According to Performance Research, Marketing Analysis for Corporate Sponsorship of Sports and Special Events, fans were interviewed and “57% indicated that they had a higher trust in products offered by NASCAR sponsors.” They also reported that “71% will ‘almost always’ or ‘frequently’ choose a product involved in NASCAR over one that is not, simply because of the sponsorship.” Compare that to only “16% of the general public who holds a ‘higher’ trust in Olympic sponsors and only 5% who have a ‘higher’ trust in sponsors of World Cup Soccer.”

A sponsorship provides your business with logo decals on the race cars and on the car hauler but that is not all. Your business name will also be featured through on-line social media, Facebook, Twitter and Youtube videos. Your company’s website will be linked to JustinBolton.com.

It is all about creating a “buzz” or following around racing. Maximize the impact of your advertising by targeting a select group. Customers will soon relate your product with Justin’s race car and their experience with being at the track and/or following the races through social media.

Remember — even if you do not follow racing, what matters is that your current and potential new customers most likely do.

Bob Pockrass of Sporting News published an article November 2012 where the marketing and communications agency Taylor found:

• “In 2011, 71 percent of avid fans said they were very likely to recommend NASCAR to friends and family. In 2012, it jumped to 78 percent, 82 percent among female fans.
• The avid fan’s use of social media sites is growing. According to the survey, 74 percent visit Facebook during a given month while 52 percent visit YouTube and 27 percent visit Twitter. Twitter use among avid NASCAR fans is up 35 percent over a year ago.
• Sponsor loyalty is still big in NASCAR. More than half (and 71 percent of 18-34) said they will support sponsors the longer they stay involved in the sport. In fact, 27 percent said they choose a favorite driver based on the sponsor.”

Racing is not just about driving the car, it is now about being a well-rounded spokesperson for a marketing partner. With a strong marketing partner behind him, Justin will be dedicated not only to his racing but also to increasing your brand awareness both on and off the track. Justin and the race car will be available for company events and/or charity functions to promote your business.

Running in the NASCAR Whelen All-American Series is the first rung of the ladder when climbing through the levels of NASCAR racing. As Justin excels through the different racing series, your business can continue to excel as well.

By partnering with Alliance Racing and Justin Bolton, you will help a young driver continue his racing career.

Please contact Alliance Racing at 724-516-6325 or by e’mail at TurnLeft@AllianceRacing.net for detailed information on sponsorship opportunities. There are different levels of sponsorship available to best fit your company’s needs.

To make a one-time donation, you may also visit www.gofundme.com/JustinBoltonRacing.